Running it yourself
- One page for everything you do.
- One ad group covering every service.
- No way to tell which ad produced which lead.
- One ad stretched across every search.
Same ad spend.4x the leads.
One driving instructor went from 1–3 leads a week to 1–2 a day, on the same £210 budget. Nothing changed except where his money was going.
Show me where my budget's leaking →15-minute call · No contractFirst 30 days managed free
- spend unchanged
- £210/week£210/wk
- lead volume
- 1–3/week → 1–2/day1–3/wk → 1–2/day
- cost per lead
- £100+ → under £15£100+ → <£15
- then £300/mo
- 30 days free30 days
One client, first 30 days. Your results will depend on your market and budget.
The right click. The wrong page.
You can buy the right click and still lose the lead.
Someone searches for one specific thing. They click your ad. Then they land on a page that talks about everything you do.
That breaks the conversation.
Meanwhile, a chunk of your budget goes to people who were never going to call you. Job hunters. People after a how-to guide. Someone looking for a service you don't even offer.
You see the clicks. You don't see the leak.
Mike runs a driving schoolin West London.
He was spending £210 a week on Google Ads and getting one to three enquiries.
Some weeks none. He'd tried an agency at £1,000 a month and a freelancer at £500, and neither moved it.
We rebuilt his account around what people actually type. Separate ad groups for automatic, manual and intensive, because those are three different customers. We blocked the searches that were eating his budget: instructor jobs, theory test apps, car hire. Then every ad group got its own page, so someone searching for automatic lessons landed on a page about automatic lessons.
Same £210. One to two leads a day.
What the first 30 days look like.
Week 1
Everything is built and live. Each service gets its own ads and a page that matches the search, searches that waste money are blocked, and lead tracking is on. Your ads are running.
Week 2
Real search data starts arriving. We see which searches convert and which waste money, and we tighten as it comes in.
Week 3
The account starts compounding. Wasted spend keeps coming out, and bids go where the leads are.
Week 4
You have a month of history, and you can see which ad group and which page produced every enquiry.
No reason to trust us yet.
You don't know us. So we're not asking you to believe anything.
We manage your first 30 days free. You watch what we change, what we remove, and what happens to your leads.
Then you decide. £300 a month. No contract, cancel any time.
You still pay Google for your clicks. That's your budget and it stays yours. Our work is free for 30 days because showing you beats selling you.
Everything below, free for 30 days.
- Full audit of your current account: where the money is going now
- Campaign rebuilt around how your customers actually search
- Tightly themed ad groups, one clear service each
- A dedicated landing page for every ad group, matched to the search
- Wasted-spend cleanup: jobs, DIY, and services you don't offer, blocked
- Ad copy written for each group, not one ad stretched across everything
- Lead tracking: see which ad group and which page produced every enquiry
- 30 days of hands-off management
The campaign lives in your Google Ads account and stays yours.
The comparison
How it works now, and how it should.
Same four jobs. Two ways people run them today. One way that lets you see which search produced the lead.
An agency at £1,000+/month
- You pay for their time, not a structure you can inspect.
- You don't see what changed, or why.
- You're locked in, and the account still isn't built around how people search.
- You still can't trace a lead back to the search that created it.
VettedAd
- A dedicated page per ad group, matched to the search.
- Tightly themed ad groups, one service each.
- Every lead tagged to its ad group and page.
- Ads written per group, not one stretched across all.
First 30 days managed free. Then £300 a month. No contract.
15 minutes. We'll show you what we'd change.
Tell us your website and we'll run it through our system before we speak, so we arrive already knowing where your budget is going.
Questions before you book
A 15-minute Google Meet. We look at your website, how people search for your services, and where the budget is going now. You will see how we would structure the account: themed ad groups, matching landing pages, and the searches we would block. If it looks like a fit, we can manage the first 30 days free; the call is the walkthrough, not a pitch you have to sit through.
No, an existing account is not required. VettedAd can build campaign structure from a website or a seed phrase, so you can start from a URL. If you already have an account, we look at that on the call and work inside it. Either way the campaign lives in your Google Ads account, not ours.
There isn't one. We manage the first 30 days free because showing you the work beats asking you to trust a slide. You still pay Google for your clicks; that budget stays yours. The campaign lives in your Google Ads account and stays yours, even if you stop after the month.
No. There is no long agency contract to book the call or to start the first 30 days. After that it is £300 a month, cancel any time. The campaign lives in your Google Ads account, so you are not locked into our login, our retainer, or a notice period.
£300 a month if you want to continue. If not, you keep your Google Ads account: the campaign structure, ad groups, keywords, blocked searches and ad copy all stay there. You decide with a month of your own numbers in front of you, not a forecast.
That is one of the first things we look at. VettedAd can set up conversion and lead tracking so you can see which campaign, ad group and landing page created the enquiry. Wrong tracking does not block the call. It is also not a reason to keep spending without visibility: once every lead is tagged, you can see what the budget is actually buying.