Rule 01
Setup Then Watch
Conversion actions are created once. Health is re-checked over time.
Conversion Tracking
Tracking breaks silently. This module notices, then stops.
Setup, ongoing health monitoring, and fail-closed behaviour when the signal looks broken. Optimizer and Audit will not keep spending judgment on months of worthless data.
The problem
What goes wrong without it
Conversion tags break. Thank-you pages move. A theme ships without the tag. Bidding still runs. Reports still look busy. Nobody notices until a quarter of decisions was trained on empty air.
Setup alone is not enough. Health monitoring and fail-closed holds are the part most stacks skip.
What it does
From install to a watched signal
01
Setup in one place
Connect the Ads account, create conversion actions for the intents you use, and get tags for theme landing pages or copy-paste snippets for an external site.
02
Intents that match real enquiries
Form submissions, mobile phone taps, WhatsApp and button clicks, and purchases with value. Theme pages fire the matching tags when those actions happen.
03
Health is watched after setup
Tracking can look fine the week you install it and fail silently later. The product surfaces whether tracking is confirmed, seen but waiting, or not yet detected, and Account Audit keeps Conversion Tracking Health as one of its seven areas.
04
Broken tracking stops the machine
When configured tracking looks degraded or unknown while ads are spending, Optimizer holds verdicts and suspends autonomous changes. It will not keep optimising on data it no longer trusts.
05
Theme pages show readiness
Each theme landing page can show whether the page is live with thank-you and conversion setup connected, or which piece is still missing.
The rules
What this module refuses to pretend
Rule 02
Fail Closed
When tracking health is degraded or unknown, Optimizer suspends autonomous judgment.
Rule 03
Audit Pillar
Conversion Tracking Health is one of the seven structural audit areas.
Rule 04
No Fake Optimisation
Spend decisions that depend on conversions wait when the signal looks broken.
Rule 05
Page Readiness
Theme pages surface whether generation, thank-you and tracking are connected.
What you see
Conversion Tracking in the product
Conversions · Health
Form submissions
Tracking confirmed
Mobile phone taps
Tag seen · waiting
WhatsApp clicks
Tracking not yet detected
When health is degraded or unknown, Optimizer suspends autonomous judgment.
Related
Other modules that connect
Measure
Lead Tracking
Theme landing-page leads tagged with theme context and ad-click parameters.
Build
Account Audit
A structural read of the account: tracking, targeting, waste, and match quality.
Build
Keyword Intelligence
From a seed phrase or URL: ad group themes, buying intent, and negatives for neighbouring trades.
Get started
Install tracking that can fail closed
Connect read-only. Set up conversions, then keep watching health.