Account Audit

Google shows performance. This shows what is structurally wrong.

Connect the account. The audit runs seven areas and returns what is broken, what is costing you, and what is already right. Settings traps that never appear in a performance report are named first.

The problem

What goes wrong without it

A performance report tells you clicks went up and cost went down. It will not tell you the campaign has been on Search Partners since the day it launched. It will not tell you Display expansion is soaking Search budget. It will not tell you your ad groups mix emergency and elective intent under one headline.

Those are structural failures. They look fine in the graphs. They spend for months. Most owners only find them when they hire someone expensive to dig.

Without a structural pass, you optimise the wrong layer. You tweak bids on a campaign that was never aimed correctly in the first place.

Seven audit areas

Every area Google will not package for you

The product reports on exactly seven areas. That count comes from the audit engine, not from a marketing round number.

Business & Vertical Fit

Conversion Tracking Health

Account Setup & Targeting

Wasted Ad Spend

Missed Traffic

Keyword & Quality Health

Ad & Landing Page Match

What it does

From connection to a ranked plan

Connect the account

You sign in with Google and choose the Ads account. The scan starts read-only. Findings never change bids, budgets or keywords on their own.

The engine runs every audit area

Seven areas. Not a scorecard of yesterday’s clicks. Business fit, conversion tracking, account setup and targeting, wasted spend, missed traffic, keyword and quality health, and ad and landing page match. Each area comes back clean or with issues. Across the report you see both.

It judges structure, not vanity metrics

Google will tell you your click-through rate. It will never tell you your ad groups are incoherent, that Search Partners has been quietly spending since launch, or that location targeting is reaching people who only showed interest in your area.

Search Partners left on
Display expansion on a Search campaign
Location targeting that includes interest, not only presence
Ad groups that mix promises that need different ads

Waste is judged against what you sell

Search terms with spend and no conversions are checked against the services on your website. Jobs, DIY and wrong-vertical queries are not treated the same as a near-miss that almost matches an offer you provide.

It names what is already working

Clean areas are reported as clean. You see what is protecting performance, not only a list of failures. That matters when you need to know what not to touch.

Actions are ranked by urgency

Findings that are costing money now sit above tidy-ups. You get a plan, not a dump of every yellow flag in the account.

The rules

What this module refuses to ignore

Rule 01

Search Partners flagged

Detected and reported whenever partner search sites are left on. Budget meant for Google Search can soak there without looking like Display.

Rule 02

Display expansion flagged

Search campaigns that also target the Display network are called out. That leak is a settings trap, not a performance insight.

Rule 03

Geo targeting checked

Targeting that reaches people merely interested in your area is flagged. Interest is not the same as being in your service area.

Rule 04

Business-aware waste

Spend without conversions is judged against what the site actually sells. Universal junk and wrong verticals are separated from near-misses.

Rule 05

Tracking health can suspend judgment

When conversion signals look broken or stale, the audit says so. Spend decisions that depend on those signals should not pretend the data is clean.

What you see

Account Audit in the product

Other modules that connect

Get started

See what is structurally wrong

Connect read-only. Get the seven-area report before you change a thing.

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