Rule 01
Theme on Every Lead
Form leads from theme pages keep the theme and service phrase attached.
Lead Tracking
Every lead keeps the theme and the click that produced it.
Form enquiries on theme landing pages arrive tagged with the theme, ad group context and ad-click parameters. You can see which themes pay for themselves. Most businesses only see a name and a phone number.
The problem
What goes wrong without it
Google Ads can report conversions. Your inbox still gets a bare contact. Without theme and click context on the lead itself, you cannot tell which promise paid and which one only looked busy in the graphs.
Theme-tagged leads close that gap for form submissions on VettedAd landing pages.
What it does
From form submit to attributed lead
01
Leads from theme landing pages
When someone submits the form on a VettedAd theme page, the lead is stored with that theme’s context, not as an anonymous contact form dump.
02
Theme and ad-click attribution
Each lead carries the theme, campaign and ad group identifiers, plus ad-click and campaign parameters from the landing URL. You can see which theme produced the enquiry.
03
A Leads inbox, not a spreadsheet chase
Admin Leads lists theme and expands full attribution. Pipeline stages move from New through Contacted, Quoted, Won or Lost.
04
Durable theme labels
The service phrase and theme title are snapshotted when the lead arrives, so later renames do not erase what the visitor actually responded to.
The rules
What this module refuses to strip
Rule 02
Ad-Click Parameters
Click and campaign parameters from the landing URL are stored with the lead.
Rule 03
Inbox, Not Folklore
Attribution is visible in the Leads inbox without reconstructing URLs by hand.
Rule 04
Snapshot the Theme
Theme labels are stored at insert time so later edits do not rewrite history.
What you see
Lead Tracking in the product
Leads · Theme attribution
A. Patel
AG - Teeth Whitening
Theme landing page
New
J. Morris
AG - Emergency Dental
Theme landing page
Contacted
S. Khan
AG - Dental Implants
Theme landing page
Quoted
Related
Other modules that connect
Measure
Conversion Tracking
Setup, health monitoring, and what happens when tracking silently breaks.
Build
Account Audit
A structural read of the account: tracking, targeting, waste, and match quality.
Build
Keyword Intelligence
From a seed phrase or URL: ad group themes, buying intent, and negatives for neighbouring trades.
Get started
Know which theme paid for the lead
Connect read-only. Theme pages tag every form enquiry.