Rule 01
Show the Case First
Every proposal names why it exists and shows the account data behind it.
Suggestions
Every proposal shows its rule and its data. Then you decide.
Suggestions is the approval queue. Changes arrive with the reason and the evidence attached. You confirm or cancel. Contrast that with tools that edit the account and explain afterwards.
The problem
What goes wrong without it
Automation that applies first and notifies later trains you to distrust every change. When cost per lead jumps, you cannot tell whether a human, a script, or a recommendation engine moved the money.
An approval queue flips the order. The case is made. You decide. The account stays still until you say otherwise.
What it does
From evidence to a decision
01
A queue, not a surprise
Proposals arrive before the account changes. Wasted clicks, search-term actions, and related Growth suggestions sit where you can see them.
02
Rule plus data on every card
Each proposal carries the reason it was produced and the supporting evidence: spend, clicks, conversions, match type, placement. You are not asked to trust a black box.
03
Confirm or cancel
Confirm writes to Google Ads. Cancel drops the proposal and leaves the account alone. Nothing applies itself from this queue.
04
Optimizer proposals share the same idea
High-impact optimizer changes that need a human use Approve or Dismiss with the same evidence-first pattern. Judgment stays yours.
05
Conflict awareness
When a proposed negative would overlap a live positive keyword, you see a warning before you confirm.
The rules
What this module refuses to hide
Rule 02
Confirm Before Write
Google Ads changes from this queue only happen after Confirm.
Rule 03
Cancel Means No Change
Dismissing a proposal leaves the live account untouched.
Rule 04
Conflict Warning
Proposed negatives that overlap live positives are flagged before you act.
Rule 05
Human Gate for Judgment
Growth and high-impact optimizer proposals wait in a queue. They do not silent-edit the account.
What you see
Suggestions in the product
Suggestions · Approval queue
Add exact negative
Awaiting confirm
Clicks without conversions. Wrong vertical for this practice.
Spend · Clicks · 0 conversions
ConfirmCancel
Propose exact keyword
Awaiting confirm
Converting search term not yet in the ad group.
Conversions · Cost per lead below theme baseline
ConfirmCancel
Related
Other modules that connect
Run
Optimizer
Nightly classification of waste, winners and mismatch. Clear junk can move under guardrails; growth and judgment calls wait for you.
Run
Applied History
The audit trail. Every change logged, explained, and reversible.
Run
AI Manager
Ask about the account in plain language. The same rulebook stays in the loop.
Get started
See the case before anything changes
Connect read-only. Open the queue. Confirm only what you agree with.