Rule 01
Grounded Answers
Chat answers from account reads. It does not invent performance numbers.
AI Manager
Ask the account questions. Get answers from its real data.
AI Manager is plain-language chat over your Google Ads account. Answers are grounded in live reads. Suggested writes become confirm cards. Broad match cannot sneak through. The conversation is not allowed to invent the numbers.
The problem
What goes wrong without it
Generic chat tools invent confidence. Generic automation edits first. Account owners need a third option: ask a real question, get a real read, and keep a human gate on every write.
Without that gate, “AI manager” becomes another way for Broad match and silent edits to enter the account.
What it does
From question to a confirmed change
01
Ask in plain language
How is the account performing. Which campaigns are spending. What search terms look wasteful. The chat answers without forcing you into nested Google Ads screens.
02
Grounded in live account data
Reads pull from the connected Google Ads account: summary, campaigns, keywords, search terms, locations, devices, negatives. Metrics are not invented to sound helpful.
03
Propose, then Confirm
When a change is suggested, it becomes a pending confirm card. Google Ads is only written after you Confirm. Cancel leaves the account alone.
04
Match types stay locked
Keyword proposals from chat are Phrase or Exact. Broad match cannot be proposed as a write action.
05
Logged in Applied History
Proposed and applied chat changes appear in the Growth audit trail with source labels, so the conversation does not become the only record.
The rules
What this module refuses to invent
Rule 02
Propose Then Confirm
No silent Ads edits from chat. Writes wait for an explicit Confirm.
Rule 03
Phrase or Exact Only
Broad match cannot be proposed through the write tools.
Rule 04
Conflict Awareness
Soft warnings when a proposed negative would overlap a live positive.
Rule 05
History, Not Chat Alone
Applied and pending changes remain visible in Applied History.
What you see
AI Manager in the product
AI Manager · Account chat
You
Which search terms spent without converting this month?
AI Manager
From your live search terms: three queries show spend with zero conversions. I can propose Exact negatives. Confirm each one before anything is written.
Propose exact negative
Evidence attached · Phrase or Exact only · Awaiting Confirm
ConfirmCancel
Related
Other modules that connect
Run
Optimizer
Nightly classification of waste, winners and mismatch. Clear junk can move under guardrails; growth and judgment calls wait for you.
Run
Suggestions
The approval queue. Every proposal names the rule and the data behind it.
Run
Applied History
The audit trail. Every change logged, explained, and reversible.
Get started
Ask the account in plain English
Connect read-only. Answers from live data. Changes wait for Confirm.