Rule 01
Expert Defaults with Why
Untouched Foundation fields can be filled in one action. Every safeguard explains why it is locked.
Campaign Builder
Themes become a launchable campaign. Quiet spend traps stay closed.
Structure, budget, bidding, geo, schedule, ads and extensions in one flow. Expert defaults show the reasoning inline. Search Partners, Display bleed and interest-based geo are handled at build time, not discovered after the money is gone.
The problem
What goes wrong without it
Keyword lists are easy. Launch settings are where accounts bleed. Search Partners left on. Display expansion soaking a Search budget. Location targeting set to people who only showed interest in your town.
Those look like advanced options. They are default traps. Most builders discover them in a post-mortem. This module closes them while the campaign is still a draft.
What it does
From Foundation to launch
01
Foundation before keywords
Campaign name, daily budget, bidding strategy, languages, geo, ad schedule, and network settings sit in one place. You see the structure before anything goes live.
02
Expert defaults with Why
One action can fill untouched Foundation fields from your site and account signals. Every locked safeguard shows plain-English reasoning. You learn why, not just what.
03
Quiet spend traps closed at build
Search Partners stay off unless you deliberately override. Display stays off on Search campaigns. Geo targets people in the area, not people merely interested in it. Those are the settings Google leaves easy to leave wrong. Here they are handled before launch, not discovered months later in an audit.
- Search Partners off by default
- Display kept off on Search campaigns
- Geo locked to presence, not interest
- No invented CPA or ROAS targets
04
Themes become ad groups with ads
Each theme gets keywords as Phrase and Exact, a responsive search ad checked against the rulebook, and extensions. Broad match does not leave the building.
05
Launch ships the whole mesh
Push creates the Search campaign with budget, bidding, presence-only geo, schedule, keywords, campaign exclusions, cross-theme Exact silo walls, and enabled ads together.
The rules
What this module locks before launch
Rule 02
Presence Only
Ads target people in or regularly in the area. Interest-from-elsewhere targeting is blocked.
Rule 03
Search Isolation
Search campaigns keep Display off so Search budget cannot bleed into banners.
Rule 04
Partners Off by Default
Google search partners stay off unless you deliberately turn them on.
Rule 05
No Invented Bid Caps
The product does not invent target CPA, target ROAS, or Max CPC from industry averages. Caps are yours if you set them.
Rule 06
Phrase and Exact Only
Keywords go live as Phrase and Exact. Broad is not pushed.
What you see
Campaign Builder in the product
Related
Other modules that connect
Build
Account Audit
A structural read of the account: tracking, targeting, waste, and match quality.
Build
Keyword Intelligence
From a seed phrase or URL: ad group themes, buying intent, and negatives for neighbouring trades.
Build
Ad Group Builder
One promise per ad group theme. Negatives keep themes from competing.
Get started
Build the campaign before Google’s defaults do
Connect read-only. Assemble themes with the traps already closed.