Running it yourself
- One page for everything you do.
- One ad group covering every service.
- No way to tell which ad produced which lead.
- One ad stretched across every search.
Built exclusively for UK local businesses and service providers
Still not getting customers from Google?We set it up and run it free for 30 days.
What's the catch?
There isn't one. The first 30 days are free because showing you beats asking you to believe us. You still pay Google for your clicks. That's your budget and it stays yours.
A month from now you'll know something you probably don't know today: exactly which search brought in each job. Not a report saying things are going well. The actual words someone typed before they picked up the phone.
And you'll have seen every change before it went live, so nothing happened to your account that you didn't agree to.
15-minute call · No contractFirst 30 days managed free
We'd rather show youthan tell you.
We don't lead with a wall of logos. We'd rather build your account, run it for a month, and let you look at your own numbers.
That's why the first 30 days are free. You're not deciding based on what we say. You're deciding based on what happened.
If any of this is you, keep reading.
01
You have never run ads
You know other local businesses get work from Google. You have not started because you do not want to waste a month guessing, or pay someone thousands to try.
02
You tried it yourself
You switched the ads on. Clicks came in. The phone did not. You assumed Google Ads does not work for your trade. Usually the page and the search did not match.
03
You left an agency
You paid a retainer, could not see the login, and the leads did not cover the fee. You walked away. Now you are stuck between doing it yourself and getting burned again.
04
You are still with an agency
The monthly fee is too high for what you get. You see an invoice, not the account. You want the same work, in your Google account, without the agency markup.
Why the clicks never become customers
01
The traffic trap
40 clicks a day is 1,200 visitors a month. If the page does not match the search, most of that is wasted, whether you clicked the button or an agency did.
02
The setup barrier
Doing it yourself takes hours you do not have. An agency often runs one campaign for everything. Either way, the search and the page do not match.
03
The solution
A hands-off setup that matches each search to a page and sends the enquiry to your phone or booking calendar. We run the first month so you can see it.
Our 30-day proof-first offer
01
We build everything
No account yet? We open one in your name. Already have one? We rebuild it. Pages, structure, and tracking, in your Google Ads account.
02
30 days managed free
We run and tighten the account for a month so you can see what the budget actually buys, before you decide anything.
03
Zero obligation
If you do not want to continue, you walk away. The campaign stays in your account. No contract. No agency lock-in.
He'd already paid two peopleto fix this.
Mike runs a driving schoolin West London.
He was spending £210 a week on Google Ads and getting one to three enquiries.
Some weeks none. He'd tried an agency at £1,000 a month and a freelancer at £500, and neither moved it.
We rebuilt his account around what people actually type. Separate ad groups for automatic, manual and intensive, because those are three different customers. We blocked the searches that were eating his budget: instructor jobs, theory test apps, car hire. Then every ad group got its own page, so someone searching for automatic lessons landed on a page about automatic lessons.
Same £210. One to two leads a day.
- spend unchanged
- £210/week£210/wk
- lead volume
- 1–3/week → 1–2/day1–3/wk → 1–2/day
- cost per lead
- £100+ → under £15£100+ → <£15
- what it costs you
- 30 days free30 days free
One client, first 30 days. Your results will depend on your market and budget.
The leak is the same,whoever is running the ads.
You, a freelancer, or an agency: if the page does not match the search, the money still walks.
Someone searches for one specific job. They click. Then they land on a homepage that lists everything you do. That breaks the conversation.
A chunk of the budget also goes to people who were never going to call: job hunters, DIY guides, services you do not offer.
You see the clicks, or you see an agency invoice. You do not see which search produced a customer.
What the first 30 days look like.
Week 1
Everything is built and live. Each service gets its own ads and a page that matches the search, searches that waste money are blocked, and lead tracking is on. Your ads are running.
Week 2
Real search data starts arriving. We see which searches convert and which waste money, and we tighten as it comes in.
Week 3
The account starts compounding. Wasted spend keeps coming out, and bids go where the leads are.
Week 4
You have a month of history, and you can see which ad group and which page produced every enquiry.
We build these by hand, so we can only take ten this month.
Everything below, free for 30 days.
No existing account needed. If an agency has the login, we work inside your Google Ads account, not theirs.
- Full audit of your current account: where the money is going now
- Campaign rebuilt around how your customers actually search
- Tightly themed ad groups, one clear service each
- A dedicated landing page for every ad group, matched to the search
- Wasted-spend cleanup: jobs, DIY, and services you don't offer, blocked
- Ad copy written for each group, not one ad stretched across everything
- Lead tracking: see which ad group and which page produced every enquiry
- 30 days of hands-off management
The campaign lives in your Google Ads account and stays yours.
The comparison
How it works now, and how it should.
Same four jobs. Two ways people run them today. One way that lets you see which search produced the lead.
An agency at £1,000+/month
- You pay for their time, not a structure you can inspect.
- You don't see what changed, or why.
- You're locked in, and the account still isn't built around how people search.
- You still can't trace a lead back to the search that created it.
VettedAd
- A dedicated page per ad group, matched to the search.
- Tightly themed ad groups, one service each.
- Every lead tagged to its ad group and page.
- Ads written per group, not one stretched across all.
First 30 days managed free. Then £300 a month. No contract.
The split that most accounts miss.
Every trade has two searches that look the same and are not.
Roofing
Storm damage is urgent. A planned re-roof is not. Same ad, same page, and the urgent caller never rings.
Cleaning
End of tenancy and a weekly clean are different prices. One ad for both makes you look expensive to one and cheap to the other.
Vets
An out-of-hours emergency and a routine jab are not the same visit. The night caller needs a page that says you are open.
Heating
A boiler breakdown and a planned service are different calls. Treat them as one job and the emergency search never reaches a page that says you can come today.
Driving lessons
Automatic and intensive are different customers. One ad group for both means you pay for the lesson type you do not teach that week.
Skip hire
Garden waste and a house clearance are different jobs. Mix them and you quote the wrong size to the wrong person.
Glazing
A smashed window at 11pm is not a quote for a conservatory. Same campaign, same waste. Split it and the night phone is a real job.
Locksmiths
Locked out now and a spare key next week are different jobs. Pay the same for both and the urgent searcher never calls.
15 minutes. We'll show you what we'd change.
Tell us your website and we'll run it through our system before we speak, so we arrive already knowing where your budget is going.
Questions before you book
A 15-minute Google Meet. We look at your website, how people search for your services, and where the budget is going now. You will see how we would structure the account: themed ad groups, matching landing pages, and the searches we would block. If it looks like a fit, we can manage the first 30 days free; the call is the walkthrough, not a pitch you have to sit through.
No, an existing account is not required. VettedAd can build campaign structure from a website or a seed phrase, so you can start from a URL. If you already have an account, we look at that on the call and work inside it. Either way the campaign lives in your Google Ads account, not ours.
There isn't one. We manage the first 30 days free because showing you the work beats asking you to trust a slide. You still pay Google for your clicks; that budget stays yours. The campaign lives in your Google Ads account and stays yours, even if you stop after the month.
No. There is no long agency contract to book the call or to start the first 30 days. After that it is £300 a month, cancel any time. The campaign lives in your Google Ads account, so you are not locked into our login, our retainer, or a notice period.
You choose. Run it yourself for £300 a month, or leave it with us for the same £300. Either way the campaign lives in your Google Ads account and stays there: the structure, ad groups, keywords, blocked searches and ad copy. You decide with a month of your own numbers in front of you, not a forecast.
That is one of the first things we look at. VettedAd can set up conversion and lead tracking so you can see which campaign, ad group and landing page created the enquiry. Wrong tracking does not block the call. It is also not a reason to keep spending without visibility: once every lead is tagged, you can see what the budget is actually buying.