What you actually get
A Google Ads expert takes four hours.This does it before you spend a penny.
A good Google Ads expert charges four hours to build a campaign properly. Keyword research. Intent filtering. Ad group structure. Negative architecture. Copy per group. Extensions. A landing page for each theme.
Most accounts never get that. They get an hour on defaults, and then a monthly fee to optimise a structure nobody ever fixed.
Below is what a proper build covers.
The build
What needs to exist before you spend your first pound.
| What needs to be built | Expert | Other AI tools | VettedAd |
|---|---|---|---|
| Time to a complete campaign | 4+ hours of expert time | Varies, structure not included | One session. Everything above included. Nothing live until you approve. |
| Ad group themes | Manual, based on experience and instinct | Generated from a keyword list, grouped by similarity | Built from how people actually buy: different intent, different urgency, different stage get separate groups |
| Keyword research and intent filtering | Manual pull from Planner, hours of triage | Pulled and kept as-is, or filtered by volume | Scored for buying intent, career searches, DIY searches and definition searches removed before you see them |
| Negative keyword architecture | Built from experience, often incomplete | Generic list, not matched to your category | Built from your specific category, including the neighbouring businesses that share your vocabulary and none of your customers |
| Ad groups kept from bidding against each other | Done by careful experts, skipped by most | Not part of the product | Found and closed during the build, re-checked every time anything changes |
| Ad copy per ad group | Written manually, one ad group at a time | Generated, shipped as written | Written, then graded against 31 checks, rewritten if it fails, not shipped until it passes |
| Extensions | Often skipped or generic | Generated if included | Written from your curated keyword list, checked against the same standards as ad copy |
| Landing page per ad group | Rarely done, expensive to produce | Not part of the product | Generated per theme |
| Landing page copy matched to the ad | Never | Never | Written to the keywords in that specific ad group, not a generic template |
A senior Google Ads expert builds this once, charges for four hours, and moves to the next client. This does it for your account, then keeps going.
After it goes live
What keeps the campaign right after the build.
| What happens after launch | Expert or agency | Other AI tools | VettedAd |
|---|---|---|---|
| Daily account monitoring | Monthly calls, weekly reports at best | Continuous | Continuous, with a protected window before anything is judged |
| Waste removed automatically | Manual, reactive, slow | Automated, but on a structure that was wrong to begin with | Automated on a structure that was built right, so what it removes is actually waste |
| New keywords proposed | When your account manager remembers | Generated | Proposed from your own search term data, for you to approve |
| What can change your account on its own | A person you briefed once | A language model with write access | A narrow, specific set of actions, fully logged, all reversible |
| Every change explained and undoable | Depends on the agency | Varies | Every action is logged with what changed, why, and what proposed it. Anything automatic can be undone. |
| You seeing it before it goes live | Depends on the retainer | Rarely | Every keyword, ad, and negative is on screen before it exists in your account |
Most campaigns are built once and inherited forever. This one gets built properly the first time, and then it keeps getting reviewed.