You
- Connect the Google Ads account
- Confirm what the business sells
- Review themes, ads, pages and proposals
- Approve, dismiss, or reverse a change
- Keep final say on spend
For the business owner who's been burned before.
Every step, in the open. Nothing happens until you say go.
You've tried an agency that overpromised. A freelancer who went quiet. An AI tool that just started spending. VettedAd is different because you see every decision before it goes live, not after the invoice.
How it works
One phrase in. A campaign out.Nothing live until you say so.
01
Give it one thing
A seed phrase or your website. That's the whole ask.
02
It builds the whole thing
Every decision made in the open, ready for you to check.
03
You approve what ships
Not a suggestion. Your yes, every time, before anything runs.
Step 01
Connect the account
You sign in with Google. That's it: no contract, no call. The connection is read-only from the first second. Nothing writes to your account until you personally approve a specific change. Say nothing, and nothing changes. Ever.
What this prevents
Silent writes to a live account you did not approve.
Step 02
VettedAd reads the site
It reads what you actually sell, not what a keyword tool assumes you sell. If it's not on your site, it doesn't become a theme. No adjacent guesses, no lookalike services you don't offer.
What this prevents
Themes built for services you do not sell.
Step 03
It builds the keyword themes
Every search is checked for buying intent before it's allowed near your account. The ones that never convert (the researchers, the DIYers, the job hunters) are removed before you ever pay for a click.
Step 04
Ad group themes form by promise
An emergency search and a routine search never share an ad, because they're not the same customer. Every keyword has to earn its place in a theme. Nothing gets grouped just because it looks similar.
Step 05
Ads are written under the rulebook
Every ad is checked against the same rules, every time, not written on a hunch. Broad match is banned. Nothing vague ships in your name.
What this prevents
Generic ads and match types that bleed spend.
Step 06
A landing page per theme
No generic page for every ad. Each theme gets a page built from your own site, matched to what that exact search was looking for.
Step 07
Tracking is set up and watched
Every conversion action is checked, not assumed. If tracking breaks, it's flagged before your budget gets spent chasing a number that isn't real.
What this prevents
Bidding on conversion data that is already broken.
Step 08
It runs and proposes
From here, it watches every night. It doesn't spend without asking: it proposes, you approve, then it acts. The account gets better while you sleep, not while you're not looking.
Step 09
Every query classified. Waste killed. Winners surfaced.
Once you're live, every search term that reaches your account gets sorted automatically, every day. Nothing sits there unexamined, quietly spending.
- 01Career, DIY, and 'just looking' searches become negatives before they cost you another pound.
- 02Converting searches you haven't captured yet get proposed as new keywords. You approve before they enter the account.
- 03Anything close-but-not-quite gets flagged, not guessed at, until you decide.
No model deciding where your budget goes. Just arithmetic, run against your account, every single day.
The build
From one phrase, before you spend anything
This is what a senior Google Ads consultant builds in four hours, if you can find one, afford one, and trust what they hand back. Here, it's the starting point, not the upsell.
- Ad group themes
- Split by how people actually buy, not by which words look similar. Someone who needs you today and someone comparing options next month do not belong in the same ad group, and they should never see the same ad.
- Curated keywords
- A short, deliberate list per theme instead of everything the planner returned. Every keyword is scored for real buying intent before it makes the cut. The searches that look commercial and never convert are removed before you ever see them.
- Phrase and Exact on every keyword
- Both match types, every time. Broad match is never used.
- Negative keyword sets
- Built from your own category, including the neighbouring businesses that share your vocabulary and none of your customers.
- Your ad groups stop bidding against each other
- In most accounts, two ad groups quietly compete for the same search and you pay both times. This is found and closed during the build, then re-checked every time anything changes.
- Fifteen headlines and four descriptions per ad group
- Every line grounded in a keyword you approved, and structured so the set covers intent, credibility and action rather than saying the same thing fifteen ways. No generic filler. No headline that could belong to any business.
- Sitelinks, callouts, structured snippets
- Generated and checked against the same pool, so nothing generic ships.
- A landing page per theme
- Matched to the ad that sent the click, with the form and the phone wired to conversion tracking.
Every item above is visible and editable before it exists in your Google Ads account.
Roles
What you do. What VettedAd does.
VettedAd
- Read the site and form ad group themes
- Strip waste before launch
- Write ads and pages under the rulebook
- Wall themes off from each other
- Propose night-time changes with the rule named
Before you commit
Do not take our word for it.Grade your own account.
Connect read-only. See exactly where your money's leaking before you change a single thing. No pitch, no push: just the truth about your account.